The catagories to the left represent recommendations for each phase of the landing page creative process.

This information has been culled from top online marketing resources:

"Email Creative That Works" from SilverPOP
"E-mail Marketing Content Best Practices," JupiterResearch, November 2005
About.com Email Marketing Tips, Tricks and Secrets
EmailLabs: "When e-Mail Images Don't Load," Derek Harding, June 16, 2005
"Creative Guidelines for Effective HTML Email Templates" from Blue Hornet
"Lead Generation Campaign Landing Pages: Avoiding 4 Past Mistakes," by Anne Holland, President, Marketing Sherpa
SubscriberMail.com, "Best Practices and Strategies: Maximize email performance and increase conversions with effective landing pages"