√ Offer a specific dollar amount off instead of a percentage

√ Avoid $ signs

√ Emphasize with words not exclamation points

√ Keep all content above the fold, if possible (keep it short)

√ Prefill forms

√ Keep forms brief

√ Test forms, test forms, test forms

√ Don't use pre-checked radio buttons; make user actively select an option

√ Copy should be placed immediately under images like captions

√ Align LP with the main goal of your email message

√ Match message and elements from email on LP

√ Repeat headline from email on LP

√ If collecting personal info, include a link to the privacy policy